Not Invented Here: Cross-Industry Innovation by Ramon Vullings

Not Invented Here: Cross-Industry Innovation by Ramon Vullings

Author:Ramon Vullings
Language: eng
Format: epub
Publisher: BookBaby
Published: 2015-01-15T00:00:00+00:00


“What would Alibaba do if it bought your company?”

Be specific

An even smarter approach is to focus on a specific element of your example company ‘x’.

Always look for at least 5 things the specific ‘x’ does:

differently

strangely

remarkably

out of the ordinary

not do… (what they don’t do)

Let’s check out this example for BMW:

Product What would the BMW i8 electric car sales team do?

Service What would the BMW concierge service operators do?

Process What would the BMW head of logistical planning do?

Technology What would the BMW engine design team do?

Business model What would the BMW leasing team do?

Strategy What would the BMW supervisory board do?



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