Not Invented Here: Cross-Industry Innovation by Ramon Vullings
Author:Ramon Vullings
Language: eng
Format: epub
Publisher: BookBaby
Published: 2015-01-15T00:00:00+00:00
âWhat would Alibaba do if it bought your company?â
Be specific
An even smarter approach is to focus on a specific element of your example company âxâ.
Always look for at least 5 things the specific âxâ does:
differently
strangely
remarkably
out of the ordinary
not do⦠(what they donât do)
Letâs check out this example for BMW:
Product What would the BMW i8 electric car sales team do?
Service What would the BMW concierge service operators do?
Process What would the BMW head of logistical planning do?
Technology What would the BMW engine design team do?
Business model What would the BMW leasing team do?
Strategy What would the BMW supervisory board do?
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